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SEO & Analytics Setup

Configure Google Analytics 4, Search Console & Ads tracking for search engine visibility and performance measurement.

SEO Readiness Score8/10

80% complete

SEO Readiness Checklist

Google Analytics 4 configured
Done
Google Search Console verified
Pending
Google Ads conversion tracking
Pending
Sitemap generated & available
Done
Schema markup (JSON-LD) active
Done
Meta tags & OG tags configured
Done
robots.txt served
Done
Geo meta tags (local SEO)
Done
Canonical URLs set
Done
Twitter Card meta tags
Done

Google Analytics 4 (GA4)

Track visitors, traffic sources, user journeys, and conversions

Active

How to get your Measurement ID:

  1. Go to analytics.google.com
  2. Create a GA4 property for howcroft-signs.online
  3. Admin → Data Streams → Web → your stream
  4. Copy the Measurement ID (format: G-XXXXXXXXXX)

Google Search Console

Monitor search rankings, fix crawl issues & submit your sitemap

Step-by-step setup:

  1. Go to Google Search Console
  2. Add Property → URL prefix → enter https://howcroft-signs.online
  3. Select "HTML tag" verification method
  4. Copy just the content value (the long string inside content="...")
  5. Paste below and save — it auto-injects into your site
  6. Click Verify in Search Console

Submit your sitemap to GSC:

https://howcroft-signs.online/generateSitemap

In GSC → Sitemaps section → paste this URL → click Submit

Google Ads — SEM Conversion Tracking

Track paid ad conversions, measure ROI, and optimise campaigns

How to get your Conversion ID:

  1. Go to ads.google.com and create an account
  2. Tools & Settings → Measurement → Conversions → + New Conversion
  3. Choose "Website" → set up a "Submit lead form" conversion action
  4. Copy your Conversion ID (format: AW-XXXXXXXXXX)

🧪 Testing & Validation Tools

🔍

Rich Results Test

Validate structured data (Schema)

⚡

PageSpeed Insights

Core Web Vitals & performance score

📱

Mobile Friendly Test

Google mobile usability check

📊

Open Graph Debugger

Preview social sharing cards

🔎

Bing Webmaster Tools

Submit sitemap to Bing & Yahoo

✅

Schema Markup Validator

Validate all structured data

robots.txt

Your robots.txt configuration is available at:

https://howcroft-signs.online/robots

⚠️ One manual step required:

To register robots.txt at your domain root (/robots.txt), configure a redirect from https://howcroft-signs.online/robots.txt to https://howcroft-signs.online/robots via your domain registrar, Cloudflare, or hosting provider.

Latest from LinkedIn

LinkedIn post

Heavy-Duty Pumping Solutions Ready for Dispatch. ⚙️💧 When industrial operations demand reliable fluid transfer, high pressure, and maximum durability, progressive cavity pumps are the gold standard. Today in the Howcroft warehouse, we’ve got this serious piece of engineering prepped and mounted on its wooden transport skid, ready for customer dispatch: 🔹 MONO™ Progressing Cavity Pump Assembly 🔹 Powered by a heavy-duty WEG® Electric Motor & Gearbox unit 🔹 Finished in vibrant industrial safety blue Whether handling viscous fluids, sludges, abrasive slurries, or requiring smooth, non-pulsating flow control, MONO pumps deliver exceptional performance across demanding industrial environments. By pairing trusted, world-class manufacturers like MONO and WEG with fast, dependable sourcing and technical supply from Howcroft Group Limited, we ensure our clients keep downtime to an absolute minimum. 👉 Looking to upgrade, replace, or service your site’s industrial pumping systems or drive assemblies? Get in touch with our expert sales and technical team today! 📧 sales\\@howcroft.group 🌐 www.howcroft.group

#howcroftgroup#monopumps#wegmotors
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LinkedIn post

We're clearing aged Dickies stock — and the prices reflect it. 👇 11 genuine Dickies workwear lines, all brand new, all available now: 🔴 Redhawk Pro Trousers (WD801) — £34.99 ex VAT 🔴 Eisenhower Multi-Pocket (EH26800) — £24.99 ex VAT 🔴 Redhawk Super Trousers (WD884/5) — £17.99 ex VAT 🔴 Redhawk Coveralls (WD4839) — £27.99 ex VAT 🔴 Redhawk Boiler Suit (WD4819) — £21.99 ex VAT 🔴 Action Trousers (WD814) — £14.99 ex VAT ...and more. All sizes listed online. Choose your size, add to basket, checkout. These won't hang around — once they're gone, they're gone. 👉 https://lnkd.in/ed4MZepM

#dickies#workwearclearance#ppe
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LinkedIn post

Is Uncontrolled MRO Spend Silently Bleeding Your Bottom Line? Buying individual parts piecemeal leaves money on the table. Shift from reactive part-purchasing to total MRO intelligence with Howcroft Group. Discover how our data-backed service model reduced MRO inventory costs, improved cash flow, and gave finance teams total spend visibility across multi-site operations. 📊 Read our Purchasing Director Case Study: https://lnkd.in/eqGS6geM

#mroiq#howcroftgroup#mroservices
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LinkedIn post

This week we hosted the Howcroft Group Golf Day 2026 at Waterton Park Golf Club, Wakefield — and it was everything we hoped for and more. 18 teams. 72 players. Legends of the game. A Jeroboam of champagne. And one very funny after-dinner set from comedian John Stiles. Congratulations to Razor's Rough Riders — Neil Ruddock's team — who took home the winners' trophy. Well deserved. 🏆 A huge thank you to every guest, customer and partner who joined us on the course. Days like this are a reminder of why we do what we do — building relationships that last far longer than any supply contract. Roll on 2027. 🙌 To relive the best moments in the event highlights, browse the team gallery, and check the final scores! ⛳ see here: https://lnkd.in/g8SQkema

#howcroftgolfday#watertonpark#mro
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LinkedIn post

🏌️ Last-Minute Transfer Window Blockbuster! ⚽ We thought our Howcroft Pro-Am Golf Day lineup was complete, but we’ve just pulled off a massive deadline-day signing. Joining us on the greens TODAY at Waterton Park Golf Club is none other than former Liverpool, Aston Villa, and Wales international striker—and absolute footballing legend—Dean Saunders! Dean joins our incredible roster of ex-professionals, bringing his trademark sharp wit, competitive spirit, and (hopefully) a lethal swing to the fairway. The stage is set, the sun is out, and the competition just got a whole lot tougher. Follow along throughout the day for live updates, team tracking, and to see if Dean can find the back of the net—or, the bottom of the cup—as cleanly as he did during his playing days. Let’s play some golf! 🏌️‍♂️☀️

#howcroftgroup#proamgolfday#deansaunder
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🏆 THE FULL SQUAD IS HERE 🏆 The wait is over. All 12 Panini Legends revealed ahead of the Howcroft Group Golf Day 2026. ⚽ #2 Matt Le Tissier — Southampton legend, England international, wizard with a ball 🛡 #5 Neil Ruddock — 'Razor', Liverpool & England, one of the hardest men the Premier League has seen ⚽ #6 Dean Windass — Hull City's Wembley hero, that volley, forever 🌟 #8 BONUS — John Sheridan — Sheffield Wednesday icon, Republic of Ireland international, First Division champion Three days to go until they swap football boots for golf spikes at Waterton Park Golf Club, Wakefield. Full player bios at 👉 https://lnkd.in/ezmy8Gfs

#howcroftgolfday2026#paninilegends#footballlegends
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⚽ DOUBLE STICKER DROP ⚽ Sticker #11: 🛡️ STICKER #11 🛡️ Carl Tiler made over 500 career appearances across Forest, Sheffield United, Barnsley, Charlton and Everton — one of the most dependable defenders of his generation. Now he's dependable on the fairway too (allegedly). Sticker #7: 🎯 STICKER #7 🎯 Danny Wilson — Sheffield Wednesday favourite, capped for Northern Ireland, and a manager in his own right after hanging up his boots. A proper football brain joining us for the day. One day to go until the big reveal — Friday, we show you the full squad.

#howcroftgolfday2026#paninilegends#footballlegends
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⚽ TRIPLE STICKER DROP ⚽ Big one today — three legends unlocked at once. Stephen Foster and Adrian Moses, the Barnsley defensive duo who marshalled the Reds' backline together, joined by David May, genuine Manchester United royalty and a Treble winner in that unforgettable 1998/99 season (Prem, FA Cup and Champions League — all in one year). Three down in one go. Two more days of reveals before the full Panini Legends lineup drops Friday. Tee off Monday 13th July at Waterton Park Golf Club — see who's revealed so far: https://lnkd.in/ezmy8Gfs

#howcroftgolfday2026#paninilegends#footballlegends
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